Look Beyond Traditional Advertising. Move Onto Digital Marketing!

low-budget-digital-marketing-strategyHave you come across advertisements for “Seo company in Chennai” or the best digital marketing company, but unsure how they can benefit your business? Well, then it’s time you acquaint yourself with the basics of SEO and the myriad advantages it can provide for your business. A recent study by an online ad network claims that the site that occupies the No.1 position in Google gets 33% of the entire traffic. You can have a detailed look at the survey here at https://searchenginewatch.com/sew/study/2276184/no-1-position-in-google-gets-33-of-search-traffic-study. Don’t you think it’s time to get your site ranked on Google to pull in more traffic?

Today’s customers are connected to the internet than ever before. Customers can easily access vast information through their handheld devices. In this era of connectivity, business owners must remember that there are several factors that can influence your image online. Social media conversations, customer reviews and feedback are more likely to pull in customers your business rather than traditional propaganda using conventional medium.

The Huge Role of Digital Marketing in Attracting New Customers

While it’s true that online propaganda like feedback, reviews pull in customers, they can also serve to create a harmful impact on your business. Online marketing is a double-edged sword that works both ways. While a happy customer can lead you to other customers, a single unhappy customer can even lead to the failure of a particular product. So business owners of today must be extra vigilant. This is why you must always remember these points when it comes to digital marketing of your business.

Encourage Interaction with your Customers via Social Media
You can easily acquire new clients with the help of social media. However, to do so you must have a solid social media strategy in place. Interact with your customers frequently on social media. Also, it is a great idea to segment your clients into different groups based on their interest. This is a great way to provide customers with information and offers that pertain to them. Instead of sending in generic news and offers, sending personalized offers to your clients leads to better conversion rates.

istock_000088232181_medium-300x200Move Ahead and Outpace Your Competitors
More and more businesses are giving up traditional mediums of advertising and switching over to digital marketing. Results prove that the amount spent for SEO, Social Media Campaigns and Google Adwords bring in better ROI than regular conventional modes of advertisement. Digital Marketing has leveled the playing field. It is now easy for small businesses to compete with national players and emerge victorious.

Also, you must regularly monitor your direct competitors. Google Alerts is a great tool to get the job done. Using this tool you can track your competitors and have an insight into their marketing game plan. This is a great way to modify your own business plan.

And, Finally Explore Beyond Traditional Boundaries
If you think that Digital Marketing is limited to your web page, then you are wrong. It’s time to move beyond regular old advertising and invest in new mediums to reach out to the end customer. You must have a solid strategy in place to exploit the manifold potentials of this medium.

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